Founded by Katie after she struggled to find comfortable solutions for her own body-care concerns, Megababe is a candid personal-care company built around making taboo issues easier to talk about. Its vegan formulas are designed for people dealing with everyday discomfort, including chafing and sweat, without talc or animal testing.
H. HoneycupFounded by Cindy Barberes after her own journey toward self-care, H. Honeycup makes vegan, cruelty-free natural body care from plant-based ingredients. The Malvern brand’s products are formulated and manufactured by Raintree Labs, owned by Cindy’s husband, Kevin Parker, with each formula built ingredient by ingredient rather than from an outside base or fragrance. Because addiction has affected the family, H. Honeycup also donates clean beauty products to people in recovery.MALVERN, PA
Meow Meow TweetMeow Meow Tweet makes vegan personal-care products by hand in a California microfactory, with a particular reputation for deodorant in compostable paper tubes. Its small-batch approach pairs plant-based formulas with low-waste packaging, refill solutions and a commitment to products made for every body; the company is also Leaping Bunny-certified and redistributes funds monthly to grassroots organizations serving BIPOC and queer communities.GARDINER, NY
Brunel BeautyFounded by Jasmine Tookes and Sabrina Castenfelt, Brunel Beauty makes bodycare products that turn everyday skincare into sensory wellness rituals. Made in the United States with globally sourced ingredients, its clean formulations pair active skincare ingredients with fine fragrances designed around moods such as confidence, relaxation and energy. The brand’s body oils and lotions are vegan, cruelty-free and formulated without sulfates, parabens or phthalates.NEW YORK, NY
PiperWaiBrooklyn-based PiperWai makes natural personal-care products, best known for its activated-charcoal deodorant cream and stick. The Black, female-owned company began in 2014 after its founders spent nearly a year and more than 100 test batches developing an effective alternative to conventional antiperspirant, then appeared on ABC’s Shark Tank in 2015. PiperWai’s vegan, cruelty-free formulas are paired with sustainable packaging as part of its effort to make everyday hygiene gentler on people and the earth.