Co-founded by makeup artist Tiffany Tarazi and her husband Steve, Nosta Beauty makes playful cosmetics built around the nostalgia of past eras. Its retro-minded collection includes a CD-case eyeshadow palette and a phone-shaped lip balm, pairing throwback design with modern, easy-to-use makeup for millennials and Gen Z.
Leaping Bunny
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PETA Certified
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NARS CosmeticsNARS Cosmetics is the makeup house founded by artist François Nars, whose point of view continues to shape the brand’s approach to artistry. It creates beauty products for people seeking expressive, customizable looks, with its iconic The Multiple offering color that can be applied across the face.NEW YORK, NY
WaldencastBorn from the creative community of downtown New York City’s Milk Studios, Waldencast is a beauty and wellness platform built around purpose-driven brands. Its best-known brand, Milk Makeup, was founded in 2016 and expresses that creative heritage through inclusive cosmetics made for self-expression.
Laura MercierThirty years ago, makeup artist Laura Mercier founded her namesake beauty brand around a simple idea: makeup should enhance rather than mask the person wearing it. The brand develops artist-inspired cosmetics for a natural-looking, personalized finish, including its signature Translucent Loose Setting Powder.NEW YORK, NY
Winky LuxFounded in 2015 by longtime friends Natalie Mackey and Nate Newman, Winky Lux set out to make beauty feel less self-serious and more joyful. The New York City brand creates playful makeup and skincare for everyday rituals, with a focus on cruelty-free, plastic-neutral formulas and transparent ingredient standards.