Founded by hairstylist Jeanine Longo after a decade behind the salon chair, O'beehave Naturals makes hand-poured, botanical hair and skin treatments in the USA. Established in 2010, the company pairs professional salon-quality formulas with its proprietary Refill Bar system, offering products on tap or in reusable glass bottles to reduce single-use plastic waste. Its roots trace back to Longo’s natural-beauty salons in Brooklyn and Williamsburg.