PAT McGRATH LABS is Pat McGrath’s eponymous cosmetics brand, launched after she formulated and perfected a collection of high-performance cosmetics alongside her work in fashion and beauty. Since its launch, the brand has introduced cosmetics, skincare, collaborations, and curated collections, with its debut product GOLD 001 launching in 2015.
Laura MercierThirty years ago, makeup artist Laura Mercier founded her namesake beauty brand around a simple idea: makeup should enhance rather than mask the person wearing it. The brand develops artist-inspired cosmetics for a natural-looking, personalized finish, including its signature Translucent Loose Setting Powder.NEW YORK, NY
Charlotte TilburyFounded in 2013 by makeup artist Charlotte Tilbury, Charlotte Tilbury Beauty makes prestige makeup, skincare and fragrance shaped by her three decades of work across fashion, editorial and red-carpet beauty. The British brand combines artist-led product development with an in-house beauty-tech ecosystem that includes virtual try-ons, shade matching and online consultations, and now reaches 57 global markets through more than 5,000 distribution points.NEW YORK, NY
Pound CakeFounded by Camille Bell and Johnny Velazquez, Pound Cake makes custom color cosmetics designed to show up across different skin and lip tones. Its signature Cake Theory lip oils and Cake Batter lipstick grew from Bell’s own experience with shades looking different—or disappearing—on her lips, while the company rejects one-size-fits-all beauty formulas in favor of personalized color theory.PHILADELPHIA, PA
Absolute New YorkAbsolute New York is a beauty brand built around making self-expression affordable and accessible to people of every gender, race, and ethnicity. Its cosmetics, skincare, and beauty tools are designed to encourage creativity and individuality, with long-wearing products such as Black Out 24 HR Eyeliner among its offerings.PORT WASHINGTON, NY