Founded nearly 50 years ago in Bologna, Italy, Terax Hair Care makes small-batch hair and beauty products, with conditioning treatments at the heart of the family-owned company. Now operated across generations, Terax is known for its handcrafted formulas and its Original Crema conditioner, while producing products without sulfates, parabens, artificial colors or added salts. The company also uses recycled materials where possible and sources packaging from partners in the United States and Canada.