Founded in 1886 as the California Perfume Company, The Avon Company makes beauty and personal-care products and built its name by selling them directly through a community of Avon Ambassadors. Its long-running Skin So Soft line remains an iconic bestseller, while the Anew brand reflects the company’s history of bringing research-driven skin care to a broad market. Avon also pioneered social selling and continues that model through digital storefronts, live shopping and community-based sales.
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Mary Kay IncFounded by Mary Kay Ash in 1963, Mary Kay Inc. develops and sells beauty products through a direct-selling network of Independent Beauty Consultants. The company’s mission of enriching women’s lives is built into its business model, which gives women around the world a way to build businesses on their own terms. Its Pink Changing Lives program has supported women and families globally through more than $230 million in monetary and in-kind donations since 1996.MONROE, OH
GlossierGlossier makes skincare, makeup, body care, and fragrance built around its “Skin First. Makeup Second.” philosophy. Launched in 2014 after growing out of the beauty publication and community Into The Gloss, the direct-to-consumer company develops products with community insight and beauty-editor expertise, including its personal fragrance Glossier You and Cloud Paint blush. Its products are designed to keep beauty accessible, uncomplicated, and expressive.New York, NY
AularaleAularale is a direct-sales beauty company that says it was working with plant-based formulas long before botanical beauty became a mainstream label. Its Atlanta-based business offers more than 160 products for people seeking everyday beauty, personal care, and herbal wellness solutions, while also giving Beauty Consultants a way to build their own businesses.FAIRFIELD, OH
400 Shades of Beauty LLC400 Shades of Beauty LLC is a personal care product manufacturer inspired by nature's ingredients, striving to uplift and celebrate the community through products made with love and intention.